Being authentic can make or break your business. It is what separates you from others focused on the wrong things and not being genuine. Authenticity goes a long way, and these tips will remind you how to be your most authentic self while running your business and dealing with customers.
Focus on More than the Profit
Profits help keep you in business, but the product or service you are selling and the experience your customers have is what keeps them coming back. To give your customers the best experience you want to establish a good rapport with them and establish good business practices. It is important to operate your business with integrity, put the customer first and be authentic in your interactions and with what you are selling.
Let Your Passion Prevail
When customers see how passionate you are it shows an authentic side to your business. The passion you have for your business will spill over into the way you treat others. You can see it, you can feel it and it will translate and transform the success of your business. People want to do business with those who care about their services and products they provide.
Hire Authentic Staff
Customer interactions aren’t always occurring with the owner of the business; they more often occur with the staff. This means you want to hire staff that reflects you and your business practices. Hiring inauthentic staff can result in bad customer experience and not reflect who your business truly is. First impressions are everything, and you want your customers’ first impressions of you our your staff to be a positive one.
Create Core Values
To ensure your customers have the best experience whether they are working with you or your staff, core values can keep their experience consistent. When the entire company has the same set of values to work from, you can always ensure great experiences. Define your mission and your vision to create your list of values to establish who you are as a business.
Tell Your Story
Sharing your story, including the good, the bad and the ugly, give customers a real look into you and your business. It shows the behind the scenes of what you have gone through to get to where you are today. It helps them relate to you and shows an authentic side to you and your business. People do business with those they relate to, and without sharing your story it may be harder to find something for them to relate to.
There’s only one you and being your authentic self in business goes a long way. It sets the precedent for your business and ultimately determines your success. When choosing which path to take, choose to be yourself.
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