Valerie Johnston

Valerie Johnston is the owner of Profit Meadow Bookkeeping and is a Quickbooks Online Certified ProAdvisor. She is a follower of Jesus, never learned how to whistle, writes fiction novels in her spare time, and stands tall at 4 foot and 11 inches. Valerie lives in Arkansas with her husband and two small children.

How to Use Influencer Marketing in Your Brand Strategy

As consumers become more digitally connected, influencer marketing has grown in popularity as a marketing tool to reach the more tech savvy consumer. Influencer marketing is essentially when a business utilizes a public figure or influential leader to recommend their product to a specific audience. Typically, influencers have a large following across social media platforms …

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